TV Low Cost according to Linda Reichard

TVLowCost is a success story: launched in 9 countries in 4 years with a

production of more that 350 spots for 80 clients.

TVLowCost began in France in 2004 and is now present in

Barcelona, Spain.

TVLowCost brings democracy to TV: our objective is to make TV available to all

Brands (independently of the size of the company …) 

 “If your Brand isn’t on TV … it doesn’t exist”. This phrase sums it up. Time and

time again, research points out this fact.

Recall from TV maintains levels of 56% in Europe, while Outdoor

runs a far off second with 19%.

TVLowCost is for “challenger” Brands, and …                     

·      Brands that are new to TV

·      Brands that would like to work with a new Agency

·     Brands that used TV in the past

·     Small Brands in big companies

·     And of course, Brands/Companies that would like to communicate Low Cost, ….                        

Those with a Low Cost Attitude